Control Data Australia Memories compiled by Brian Membrey

The Oz : Day 1 - What We Saw

In Today’s Australian

What Canberra read

(for fourpence)


GOOD DAY

Here is Australia's first truly national newspaper.

It has been published in Canberra in the knowledge that the national capital has become the focal point of our national feeling and pride.  It would not have been appropriate to have produced The Australian elsewhere.

This newspaper will report the nation to Canberra and Canberra to the nation.

In these pages you will find the impartial information and the independent thinking that are essential to the further advance of our country.

NOT TIED

This paper is tied to no party; to no state, and has no chains of any kind.  Its guide is faith in Australia and in the country's future.

It will be our duty to inform Australians everywhere of what is happening in their country;  of what is really happening in the rest of the world ; and how this affects our prosperity, our prospects, our national conscience and our public image.

We shall not hesitate to speak fearlessly.  We shall criticize.   We will praise.  We shall encourage those feelings and movements in public and private life which elevate the individual and advance the nation's welfare.

BUSINESS

The world news service which appears in The Australian surpasses any yet assembled in the pages of ay newspaper in the world.

The authoritative writers who will contribute regularly on topics ranging from the arts to aviation are acknowledged leaders in the subjects that they will discuss.  

The business and financial section is organized and written by the shrewdest and the best informed commercial journalists in the nation.

Vigor, truth and information without dullness will be found day by day in these columns.  We believe the people of Australia will welcome this new approach to national journalism.

This morning, we believe, we shall make thousands of friends, who as the thinking men and women of Australia will have a profound influence on the future.  You are welcome to this company of progress.

YOUR COPY

The management of The Australian has taken out through local  newsagents a complimentary subscription for every house in Canberra and Queanbeyan.  Your complimentary subscription will be effective for four weeks.

This will provide you with an opportunity to judge for yourself the service provided by The Australian.


What the rest of us read

(for sixpence)


GOOD DAY

Here is Australia's first truly national newspaper.  It is produced today because you want it; because the nation needs it.

In these pages you will find the impartial information and the independent thinking that are essential to the further advance of our country.

This paper is tied to no party; to no state, and has no chains of any kind.  Its guide is faith in Australia and in the country's future.

It will be our duty to inform Australians everywhere of what is happening in their country;  of what is really happening in the rest of the world ; and how this affects our prosperity, our prospects, our national conscience and our public image.

We shall not hesitate to speak fearlessly.  We shall criticize.   We will praise.  We shall encourage those feelings and movements in public and private life which elevate the individual and advance the nation's welfare.

WORLD NEWS

The world news service which appears in The Australian surpasses any yet assembled in the pages of ay newspaper in the world.

The authoritative writers who will contribute regularly on topics ranging from the arts to aviation are acknowledged leaders in the subjects that they will discuss.  The business and financial section is organized and written by the shrewdest and best-informed commercial journalists in the nation.

FRIENDS

Vigor, truth and information without dullness will be found day by day in these columns.  We believe the people of Australia will welcome this new approach to national journalism.

This morning, we believe, we shall make thousands of friends, who as the thinking men and women of Australia will have a profound influence on the future.  You are welcome to this company of progress.


The variation in price was almost certainly unknown to readers outside of the A.C.T. - Murdoch probably looking to establish a serious presence in the national capital and also with reduced distribution costs in a closely settled district.

Other than variations in the predictable jingoistic tone of the announcements of the the arrival of The Australian, the columns also differed for some reason in their typographical presentation.

The A.C.T. version appeared in an unusual elongated sans-serif typeface, a style that appeared nowhere else in the edition, and with paragraph spacing.