Control Data Australia Memories compiled by Brian Membrey

Travelodge (Georgiana's)

St. Kilda Road, Melbourne


South-western corner of St. Kilda Road and Park Street, Melbourne.


This was another recommended stopover for interstate and overseas visitors, but was also used for a number of "official" celebratory lunches of various types.

Some of the motels we used advertised their restaurants separately - the Travelodge didn't, but after a few hours of subconscious pondering, I'm pretty sure it was called Georgiana's.


Rather surprisingly for such a prominent site, the Travelodge was one of the later motels to open along the St. Kilda and Queen's Road strips.

At the time it opened, there were already Travelodge motels in Royal Parade in Carlton, Canterbury Road in St. Kilda (which may have specialised in one-hour bookings), and another in sunny, downtown Oakleigh, which if I'm right may have been the first "motel" in Melbourne.

Perhaps more surprising is that for at least twenty years before the motel was constructed, the corner was occupied by one of Melbourne's largest funeral homes conducted by A. A. Speight Pty Ltd. (the company itself traced back to at least the 1890s).

Haven't checked it all the way through, but there was a branch of the Speight family resident for some years at Charlton, aka 598 St. Kilda Road.


The Travelodge closed as a motel around 2000 and was extensively redeveloped into high class strata title apartments with the addition of four floors and a rooftop gymnasium, sauna, pool and entertaining area to the original eight levels of public accommodation.

The complex is now called The Hallmark and houses several well-known members of Melbourne society.  Which perhaps needless to say, does not include any Old Farts that attend Third Friday lunches!

Somewhat, incongruously, Cherry Blossom, the "knock-shop" next door at 7 Park Street continues the traditions of the oldest profession, seemingly still conducting a roaring trade despite the Travelodge no longer being the list of Control Data's preferred motels!   

A. A. Sleight's Funeral Parlour (circa 1940s) The Funeral Home remained up until around 1968 when it was demolished and the Travelodge erected.

The Hallmark (above) and The Cherry Blossom (below); next-door neighbours, but somewhat different ends of Melbourne’s social scale!